Night Owl Branding Guide

This speculative branding project began with formulating a brand with three randomly chosen traits; a bookstore for teens who value quality. From there, I developed a brand identity that conveyed high quality, while still being appealing to the teen demographic. Night Owl is a book publishing company with an accompanying social media that allows teens to connect over books and rate the works they’ve read. This branding guide outlines what parameters different brand materials must follow to be consistant, while creating a successful product.