Trust for Public Land Branding Project

For this project, my design group worked with The Trust for Public Land to create a brand identity for a local park. We were tasked with researching the area, as well as speaking with residents who lived near the park to get an understanding of what was needed in their community. With this information, my design group created a branding guide, as well as a variety of collateral, including signage, maps, advertisements, social media posts, and a card game.